Noodle Production Process Excites SoMM Students during Industrial Visit to Top Snack Factory

35 SoMM students from APU went on an interesting industrial visit to the Mamee-Double Decker Factory and Mamee Jonker House in Malacca, where they learned about Mamee’s history, witnessed the production process first hand, ate a delicious lunch, and even got to customise their own Mamee cups.

On May 16, 2024, 35 students from Asia Pacific University of Technology & Innovation’s (APU) School of Marketing & Media (SoMM) embark on an industrial visit trip.

Instead of a museum, they journey to a place that holds a special place in their hearts (and stomachs) to the Mamee-Double Decker Factory and Mamee Jonker House in Air Keroh, Malacca, brimming with excitement.

Led by SoMM Senior Lecturer Ms. Harjinder Kaur, these students from Digital Marketing, Marketing Management, International Business Management, and E-Business Management embarked on a delicious journey to discover the secrets behind Malaysian favourite snacks.

Ms Nur Hasanah Abdul Rahman, Executive Admin Production, and Ms Roszila Rosli, Production Assistant at Mamee-Double Decker factory, welcomed the students and took them on a behind-the-scenes tour.

The tour started with watching Mamee's corporate video, followed by noodle tasting, observing the production process, and a Q&A session ― witnessing how Mamee Monster snacks are created, from raw dough to crispy perfection.

Mamee, founded in 1971, was formerly known as ‘Lucky’ and began by producing instant noodles and vermicelli in Malacca.

Tan Sri Pang Tee Chew, the group CEO, happened to pass by a rubber-tapping estate one day and was surprised to see children eating noodles right out of the package without heating them.

He rushed home to tell his father about his crunchy discovery, feeling motivated. That is how the delicacies beloved among Malaysians, Mamee Monster, came to be.

Mamee quickly became synonymous with delectable success, thanks to classics like Double Decker, scrumptious delicacies with Mamee Chef, and crunchy fun with Mister Potato.

Mamee continues to diversify its portfolio, offering consumers the best snacking goods and experiences across numerous brands.

With offices and factories around the world, including a headquarters in Malacca, and 32 acres of land, Mamee’s aim is to share happiness and excitement via food experiences, with the vision of becoming a regional food company that is liked and trusted by everyone.

The factory staff, like friendly food scientists, explained each step-in detail, revealing the secrets to maintaining the taste they all know and love.

Then they went to Mamee Jonker House, where the Mamee crew served the students a fantastic meal of classic chicken rice and soup, which provided the perfect fuel for the enlightening conversations that followed.

After the meal, the students were able to personalise their own Mamee cups, expressing their creativity with paint and a sprinkle of their favoured condiments.

These custom-made cups served as more than just keepsakes; they represented the one-of-a-kind educational experience.

Ms. Harjinder shared her thoughts on the trip, highlighting how it “brought back a lot of memories” for the students and provided valuable industry exposure that could even lead to future internship opportunities at Mamee.

The students themselves echoed this sentiment. Axel Arthur Biessy, a Marketing Management student, was particularly impressed with the “impressive assembly line” and the opportunity to create his own noodle cup.

International Business Management students like Nabieva Farangiz Utkirovna, Hassan Nathani, Julius Ciamorien, Aizal Muqriff Suhail, and Kwa Qian Yi, could not get enough of the “unforgettable memories” and the chance to “decorate with Mamee logo illustration, writing our names and messages to our future selves.”

Mior Adam Redza Mior Yusni and Cherry Angeline Tanysha from the E-Business Management programme emphasised the educational significance of the trip.

Observing the manufacturing process first hand “reinforced classroom learning” on topics such as production and quality assurance. They even left inspired to pursue jobs in the food sector.

Celine Checilia, a Digital Marketing student, summed it up perfectly: “fascinated, valuable exposure, delicious, and fun” ― all words that describe this unforgettable trip to Mamee.

So, the next time we grab a pack of Mamee, remember the curious minds and creative hands that brought those tasty snacks/noodles to life.

The four main qualities of Mamee are integrity, intensity, involvement, and innovation. Mamee assures that its factories comply with the Food Safety Regulations and Standards, allowing it to produce more snacking solutions around the region.

Mamee has expanded into over 80 countries thanks to successful collaborations with prominent companies and partners from all over the world. Mamee’s office genuinely exemplifies the aim of creating a collaborative environment that inspires never-ending innovation and creativity.

As a food and beverage (F&B) service company, Mamee firmly believes that food brings people together on a variety of levels, establishing ties and sparking conversations.

Giving back to the community is equally vital to Mamee through CSR projects. Mister Potato had the honour of accompanying a youngster with a muscle ailment to watch Premier League giants Manchester United play live in the United Kingdom.

Mamee works to increase access to healthcare and education by building a dialysis centre in Malacca and providing public school libraries across the country.

Mamee has been recognised for her contributions to the company through the Putra Brand Personality Award.