Real-world experience for APU students makes learning more interesting

SoMM students get to see each stage of Beryl’s Chocolate manufacturing process and learn about real-world business practises.

On 23rd June 2023, a group of 37 students from the School of Marketing & Management (SoMM) recently visited Beryl’s Chocolate Factory and Museum in Sri Kembangan, Selangor, to learn about the chocolate-making process. 

Beryl’s Chocolate is now a well-loved consumer brand throughout the country and is available in over 15 countries worldwide.

SoMM Academic Leader Mr. David Ng Kok Meng and SoMM Senior Lecturer Ms. Harjinder Kaur Balbir Singh accompanied the students.

All students were excited to see how their favourite treat was made, and they learned a lot about the various procedures involved in the production process during an educational tour that began with a brief summary of Beryl’s Chocolate’s history.

Beryl’s Tour Guide Ms. Syuhaila Shamsuddin and her crew led the tour, which included a video presentation detailing the history of Beryl’s and the process of chocolate making, followed by a visit to the Beryl’s Gallery.

Mr. David Ng Kok Meng presented Ms. Syuhaila with an APU keepsake.

Origin of cocoa, different types of chocolate, and chocolate ingredients are among what they learn on the tour which includes educational illustrations, vintage machines from past days, a wide range of chocolate packaging from around the world, and priceless antiques.

The next part of the tour took the students to the factory floor. They were all attracted by the sight of giant machines, each with its own unique purpose in the chocolate-making process, as they proceeded through the factory. 

The machine’s rhythmic hum, paired with the precise motions of the skilled workers, created a symphony of precision and expertise. 

Then they saw how cocoa beans are roasted, ground, and mixed with other ingredients to create chocolate. They also saw how chocolate is moulded, packaged, and shipped.

Witnessing the transformation of cocoa beans into smooth, velvety chocolate being roasted, ground, and polished, gradually releasing their rich tastes and smells, was one of the tour’s highlights.

Students were mostly fascinated by the many techniques used for creating various sorts of chocolates. Every item, from conventional bars to exquisite truffles and tiny bonbons, displayed artistry and attention to detail.

The tour ended with a visit to the chocolate tasting room and students were able to try a variety of different chocolates and even shop for their favourite chocolates.

“The students had an amazing time on the tour and learned a lot about chocolate. This educational tour has been designed to facilitate and expose students to as close to real-world business practises as possible, which is critical in today’s education system,” said Ms. Harjinder Kaur.

Pun Jih Sheng is filled with wonder and appreciation for the craftsmanship and artistry that goes into crafting the delightful treat as he reflects on his experience. 

“In general, my tour of the chocolate factory was a delightful and eye-opening experience. It increased my appreciation for chocolate as an art form as well as a cultural phenomenon. 

“I left the factory with a newfound respect for the chocolatiers’ dedication and craftsmanship, as well as a desire to learn more about the world of chocolate. It was a sensory journey that left me with a better understanding of the intricate processes behind one of my favourite treats,” he said.

His classmate, Md Mesham Faruque admits that visiting Beryl’s Chocolate Factory and Museum was a delectable experience. 

“The guided tour showcased their meticulous chocolate-making process, while the tasting session offered a variety of mouth-watering flavours while the factory’s pristine condition and attentive staff added to the overall charm. 

“Beryl’s Chocolate Factory is a must-visit destination for any chocolate lover, promising an unforgettable and indulgent journey,” he said.

Charmine Paidamoyo Mukura considered her visit to Beryl’s to be an excellent experience in which she learned a lot. 

“It was fascinating to see how they maintain exceptional standards to deliver luxurious chocolate products first-hand.

“Overall, my visit to Beryl’s Chocolate Factory and Museum was an informative and enjoyable experience that left me with a greater appreciation for the artistry and craftsmanship that goes into their delectable chocolates,” she added.  

Tariro Mindy Mauye added that the trip was well-planned and had a logical flow, which helped them in understanding the entire chocolate-making process. 

“The Beryl’s Chocolate Factory and Museum tour guide did an excellent job of breaking down each step, from the production of cocoa beans to the finished product.

“I was able to witness how the factory workers prioritise hygiene by wearing protective gear such as gloves, ensuring that the products are safe and uncontaminated,” she said.

Overall, the trip left them with a deep appreciation for the craftsmanship behind chocolate production. 

“The educational aspect of the visit provided insight into the meticulous process of chocolate making, from careful selection and roasting of cocoa beans to the delicate art of tempering,” Aasiya Nadim Abdul Ghani concluded.